Carolyn
Latest UK broadcast media trends now published
Ofcom has recently published a new report on trends in media consumption. Read my key takeaways from the research.
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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.
Carolyn
- Sep 6
- 3 min
Four Mistakes New Marketers Make, and How to Avoid Them
What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?
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Carolyn
- Aug 22
- 2 min
What "It's Coming Home" Meant to Marketers
Let me say this first of all: my interest in football as a sport is so minuscule you'd struggle to see it with the world's finest...
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Carolyn
- Aug 8
- 4 min
Get ready to release your inner author: why storytelling is a key part of branding
Are you sitting comfortably? Then I'll begin. What is storytelling? If you’ve ever been a child - and I assume all of you have - you’ll...
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Carolyn
- Jun 22
- 3 min
Brand ambassadors: helping everyone in your company boost your reputation
If you ask virtually anyone who has built a career in marketing and PR, they'll tell you that one of their frustrations is that everyone...
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Carolyn
- Jun 13
- 1 min
What are 2023's big challenges for marketers?
Photo credit: Neil Bates, Unsplash What's on your marketing wish list this year? The team at Brandwatch has published a new report...
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Carolyn
- Jun 6
- 3 min
"In the Public Interest" vs"of Interest to the Public": What is the role of marketing and PR?
Media coverage in the UK is fast-paced. The adage that "today's news is tomorrow's chip paper" may have moved on in the internet age, but...
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Carolyn
- May 23
- 3 min
The benefits of content marketing
If you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
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Carolyn
- May 9
- 3 min
What is Content Marketing?
Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
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Carolyn
- Apr 18
- 4 min
Why is measuring marketing performance important?
Every Wednesday and Thursday evening, my friend and I go to the gym. We race for 2000m on the rower (he always wins) and they we lift...
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Carolyn
- Apr 5
- 3 min
Is digital marketing always best?
The world is rife with "digital first" organisations, campaigns and teams. But is digital always the answer for your marketing and...
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Carolyn
- Mar 28
- 3 min
Designing your first marketing plan: Marketing campaign planning
Welcome to step 3 of how to design a marketing plan. If you've just arrived at this point, I suggest you check out the first two posts on...
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Carolyn
- Mar 23
- 3 min
Designing your first marketing plan: Audience analysis
Are you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are...
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Carolyn
- Mar 17
- 2 min
Designing your first marketing plan: Identifying your objectives
If you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new...
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Carolyn
- Mar 7
- 1 min
Retail in Review report from Brandwatch can help you plan for Christmas
As a self-confessed data nerd I love anything where there is actionable insight from a solid evidence base. So Brandwatch's Retail in...
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Carolyn
- Mar 1
- 1 min
What is marketing anyway?
Welcome to the first of what I hope will be many articles, how to guides and helpful resources. Let's start off with the fundamental...
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