Carolyn
Engaging customers: Creating content that is easy to understand
The average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?
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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.
Carolyn
- Jun 26
- 3 min
Designing your first marketing plan: Evaluating your campaign
This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing...
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Carolyn
- Jun 12
- 2 min
How to Give Compelling Marketing Advice
As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost...
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Carolyn
- May 29
- 2 min
What To Do When Your Marketing Advice Is Ignored
How do you handle it when your best advice goes unheard? Or is heard and quickly discounted?
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Carolyn
- May 24
- 1 min
Curiosity is a Marketer's Superpower
I was recently asked to guest on the Marketing Careers Uncovered podcast. Dave Heywood and I had a brilliant chat about career...
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Carolyn
- Apr 10
- 1 min
Nine Reasons You Should Consider Working with a Mentor
I offer mentoring support for marketing professionals at all stages of their careers, and I've benefitted from working with a mentor...
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Carolyn
- Jan 29
- 2 min
Crisis Communications: You say it best, when you say nothing at all...
Depending on your age and music genre of choice, you might have heard a number of singers tell you this: "You say it best, when you say...
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Carolyn
- Jan 19
- 1 min
Celebrating 60 Years of Strategic Communications in Scotland
On Wednesday night I joined a great group of fellow PR and comms professionals to celebrate the 60th anniversary of the Chartered...
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Carolyn
- Nov 20, 2023
- 3 min
Branding: what it is, and how to use it
Competition is fierce. Attention spans are fleeting. How do you stand out in a world inundated with products and services vying for...
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Carolyn
- Nov 13, 2023
- 3 min
Top Tips for Creating Christmas Campaigns
The topic for the latest The Marketing Meetup IRL event in Edinburgh was Christmas campaigns, and presenter Laura McLachlan (Director of...
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Carolyn
- Nov 3, 2023
- 4 min
Navigating the Challenges of Effective Internal Communications in Small and Large Businesses
Effective internal communication helps your employees feel like a team. It improves productivity and morale, equips your staff to be...
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Carolyn
- Sep 13, 2023
- 2 min
Latest UK broadcast media trends now published
Ofcom has recently published a new report on trends in media consumption. Read my key takeaways from the research.
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Carolyn
- Sep 6, 2023
- 3 min
Four Mistakes New Marketers Make, and How to Avoid Them
What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?
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Carolyn
- Aug 22, 2023
- 2 min
What "It's Coming Home" Meant to Marketers
Let me say this first of all: my interest in football as a sport is so minuscule you'd struggle to see it with the world's finest...
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Carolyn
- Aug 8, 2023
- 4 min
Get ready to release your inner author: why storytelling is a key part of branding
Are you sitting comfortably? Then I'll begin. What is storytelling? If you’ve ever been a child - and I assume all of you have - you’ll...
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Carolyn
- Jun 22, 2023
- 3 min
Brand ambassadors: helping everyone in your company boost your reputation
If you ask virtually anyone who has built a career in marketing and PR, they'll tell you that one of their frustrations is that everyone...
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Carolyn
- Jun 13, 2023
- 1 min
What are 2023's big challenges for marketers?
Photo credit: Neil Bates, Unsplash What's on your marketing wish list this year? The team at Brandwatch has published a new report...
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Carolyn
- Jun 6, 2023
- 3 min
"In the Public Interest" vs"of Interest to the Public": What is the role of marketing and PR?
Media coverage in the UK is fast-paced. The adage that "today's news is tomorrow's chip paper" may have moved on in the internet age, but...
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Carolyn
- May 23, 2023
- 3 min
The benefits of content marketing
If you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
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Carolyn
- May 9, 2023
- 3 min
What is Content Marketing?
Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
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