Carolyn
Engaging customers: Creating content that is easy to understand
The average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?
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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.
Carolyn
Jun 263 min read
Designing your first marketing plan: Evaluating your campaign
This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing...
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Carolyn
Jun 122 min read
How to Give Compelling Marketing Advice
As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost...
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Carolyn
May 292 min read
What To Do When Your Marketing Advice Is Ignored
How do you handle it when your best advice goes unheard? Or is heard and quickly discounted?
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Carolyn
May 241 min read
Curiosity is a Marketer's Superpower
I was recently asked to guest on the Marketing Careers Uncovered podcast. Dave Heywood and I had a brilliant chat about career...
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Carolyn
Apr 101 min read
Nine Reasons You Should Consider Working with a Mentor
I offer mentoring support for marketing professionals at all stages of their careers, and I've benefitted from working with a mentor...
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Carolyn
Jan 292 min read
Crisis Communications: You say it best, when you say nothing at all...
Depending on your age and music genre of choice, you might have heard a number of singers tell you this: "You say it best, when you say...
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Carolyn
Jan 191 min read
Celebrating 60 Years of Strategic Communications in Scotland
On Wednesday night I joined a great group of fellow PR and comms professionals to celebrate the 60th anniversary of the Chartered...
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Carolyn
Nov 20, 20233 min read
Branding: what it is, and how to use it
Competition is fierce. Attention spans are fleeting. How do you stand out in a world inundated with products and services vying for...
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Carolyn
Nov 13, 20233 min read
Top Tips for Creating Christmas Campaigns
The topic for the latest The Marketing Meetup IRL event in Edinburgh was Christmas campaigns, and presenter Laura McLachlan (Director of...
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Carolyn
Nov 3, 20234 min read
Navigating the Challenges of Effective Internal Communications in Small and Large Businesses
Effective internal communication helps your employees feel like a team. It improves productivity and morale, equips your staff to be...
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Carolyn
Sep 13, 20232 min read
Latest UK broadcast media trends now published
Ofcom has recently published a new report on trends in media consumption. Read my key takeaways from the research.
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Carolyn
Sep 5, 20233 min read
Four Mistakes New Marketers Make, and How to Avoid Them
What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?
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Carolyn
Aug 22, 20232 min read
What "It's Coming Home" Meant to Marketers
Let me say this first of all: my interest in football as a sport is so minuscule you'd struggle to see it with the world's finest...
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Carolyn
Aug 8, 20234 min read
Get ready to release your inner author: why storytelling is a key part of branding
Are you sitting comfortably? Then I'll begin. What is storytelling? If you’ve ever been a child - and I assume all of you have - you’ll...
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Carolyn
Jun 22, 20233 min read
Brand ambassadors: helping everyone in your company boost your reputation
If you ask virtually anyone who has built a career in marketing and PR, they'll tell you that one of their frustrations is that everyone...
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Carolyn
Jun 13, 20231 min read
What are 2023's big challenges for marketers?
Photo credit: Neil Bates, Unsplash What's on your marketing wish list this year? The team at Brandwatch has published a new report...
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Carolyn
Jun 6, 20233 min read
"In the Public Interest" vs"of Interest to the Public": What is the role of marketing and PR?
Media coverage in the UK is fast-paced. The adage that "today's news is tomorrow's chip paper" may have moved on in the internet age, but...
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Carolyn
May 23, 20233 min read
The benefits of content marketing
If you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
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Carolyn
May 9, 20233 min read
What is Content Marketing?
Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
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