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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.




- Sep 6
- 3 min
Four Mistakes New Marketers Make, and How to Avoid Them


- Aug 22
- 2 min
What "It's Coming Home" Meant to Marketers


- Aug 8
- 4 min
Get ready to release your inner author: why storytelling is a key part of branding


- Jun 22
- 3 min
Brand ambassadors: helping everyone in your company boost your reputation


- Jun 13
- 1 min
What are 2023's big challenges for marketers?


- Jun 6
- 3 min
"In the Public Interest" vs"of Interest to the Public": What is the role of marketing and PR?


- May 23
- 3 min
The benefits of content marketing


- May 9
- 3 min
What is Content Marketing?

- Apr 18
- 4 min
Why is measuring marketing performance important?


- Apr 5
- 3 min
Is digital marketing always best?


- Mar 28
- 3 min
Designing your first marketing plan: Marketing campaign planning


- Mar 23
- 3 min
Designing your first marketing plan: Audience analysis


- Mar 17
- 2 min
Designing your first marketing plan: Identifying your objectives
- Mar 7
- 1 min
Retail in Review report from Brandwatch can help you plan for Christmas
- Mar 1
- 1 min
What is marketing anyway?