The "Saturday job" is becoming an endangered species. This isn't just an issue for teenagers - it's going to become an issue for the marketing sector too.

Key takeaways on closing the 22-Point confidence gap in communications

On Monday I was in Brussels, representing  FreeBalance  at the  WOMEN IN TECH ® Europe  Awards . The partnership between the organisations is one I'm proud to have deliver over the second half of 2025 and it was fantastic to experience the fruits of this in person! It was a privilege to be given the opportunity to address this prestigious audience and deliver a speech on the important role of women in tech diplomacy. Women are leading the way in uniting communities, governme

How to speak the language of the boardroom and bridge the gap between comms and leadership

Top tips for public speaking

What insight can marketers gain from the 2025 Edelman Trust Barometer?

What should marketers learn from the new Global Risks Report?

The average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?

This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing...

As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost...

How do you handle it when your best advice goes unheard? Or is heard and quickly discounted?

I was recently asked to guest on the Marketing Careers Uncovered podcast. Dave Heywood and I had a brilliant chat about career...

I offer mentoring support for marketing professionals at all stages of their careers, and I've benefitted from working with a mentor...

Depending on your age and music genre of choice, you might have heard a number of singers tell you this: "You say it best, when you say...

On Wednesday night I joined a great group of fellow PR and comms professionals to celebrate the 60th anniversary of the Chartered...

Competition is fierce. Attention spans are fleeting. How do you stand out in a world inundated with products and services vying for...

The topic for the latest The Marketing Meetup IRL event in Edinburgh was Christmas campaigns, and presenter Laura McLachlan (Director of...

Effective internal communication helps your employees feel like a team. It improves productivity and morale, equips your staff to be...

Ofcom has recently published a new report on trends in media consumption. Read my key takeaways from the research.

What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?