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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.
Engaging customers: Creating content that is easy to understand
The average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?
Carolyn
Jul 26, 20242 min read
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Designing your first marketing plan: Evaluating your campaign
This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing...
Carolyn
Jun 26, 20243 min read
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Navigating the Challenges of Effective Internal Communications in Small and Large Businesses
Effective internal communication helps your employees feel like a team. It improves productivity and morale, equips your staff to be...
Carolyn
Nov 3, 20234 min read
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Four Mistakes New Marketers Make, and How to Avoid Them
What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?
Carolyn
Sep 6, 20233 min read
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Get ready to release your inner author: why storytelling is a key part of branding
Are you sitting comfortably? Then I'll begin. What is storytelling? If you’ve ever been a child - and I assume all of you have - you’ll...
Carolyn
Aug 8, 20234 min read
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The benefits of content marketing
If you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
Carolyn
May 23, 20233 min read
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What is Content Marketing?
Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
Carolyn
May 9, 20233 min read
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Why is measuring marketing performance important?
Every Wednesday and Thursday evening, my friend and I go to the gym. We race for 2000m on the rower (he always wins) and they we lift...
Carolyn
Apr 18, 20234 min read
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Designing your first marketing plan: Marketing campaign planning
Welcome to step 3 of how to design a marketing plan. If you've just arrived at this point, I suggest you check out the first two posts on...
Carolyn
Mar 28, 20233 min read
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Designing your first marketing plan: Audience analysis
Are you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are...
Carolyn
Mar 23, 20233 min read
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Designing your first marketing plan: Identifying your objectives
If you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new...
Carolyn
Mar 17, 20232 min read
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What is marketing anyway?
Welcome to the first of what I hope will be many articles, how to guides and helpful resources. Let's start off with the fundamental...
Carolyn
Mar 1, 20231 min read
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