Carolyn5 days ago3 minThe benefits of content marketingIf you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
CarolynMay 93 minWhat is Content Marketing?Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
CarolynApr 184 minWhy is measuring marketing performance important?Every Wednesday and Thursday evening, my friend and I go to the gym. We race for 2000m on the rower (he always wins) and they we lift...
CarolynMar 283 minDesigning your first marketing plan: Marketing campaign planningWelcome to step 3 of how to design a marketing plan. If you've just arrived at this point, I suggest you check out the first two posts on...
CarolynMar 233 minDesigning your first marketing plan: Audience analysisAre you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are...
CarolynMar 172 minDesigning your first marketing plan: Identifying your objectivesIf you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new...
CarolynMar 11 minWhat is marketing anyway?Welcome to the first of what I hope will be many articles, how to guides and helpful resources. Let's start off with the fundamental...
