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Blog, news and free resources
I write about trending topics in marketing and communications skills, careers and leadership. I also share free resources like marketing 'how to' guides and templates. Browse through my latest posts below, or search using the categories to jump to a specific topic.


Why the Death of the Saturday Job is an Issue for the Marketing Sector
The "Saturday job" is becoming an endangered species. This isn't just an issue for teenagers - it's going to become an issue for the marketing sector too.

Carolyn
Jan 8


Bridging the Gap Between Comms and Leadership
How to speak the language of the boardroom and bridge the gap between comms and leadership

Carolyn
Sep 21, 2025


How to Give Compelling Marketing Advice
As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost performance, or get a message across. This is a great opportunity to support your organisation's objectives and grow your own personal reputation. Done well, these are also good examples for CVs and job interviews. Managing stakeholders and customers in this situation is key, because it's not just that your advice has to be good, it's that you h

Carolyn
Jun 12, 2024


What To Do When Your Marketing Advice Is Ignored
How do you handle it when your best advice goes unheard? Or is heard and quickly discounted?

Carolyn
May 29, 2024


Curiosity is a Marketer's Superpower
I was recently asked to guest on the Marketing Careers Uncovered podcast. Dave Heywood and I had a brilliant chat about career progression, being a line manager, interview panels and a lot more. So much more in fact that we actually ran to two episodes instead of one! Give it a listen - both episodes are now available on Apple , Rephonic , Spotify and the other main places you'd normally go for your podcasts. I had an absolute blast catching up with Dave. And (I can't rememb

Carolyn
May 24, 2024


Nine Reasons You Should Consider Working with a Mentor
I offer mentoring support for marketing professionals at all stages of their careers, and I've benefitted from working with a mentor...

Carolyn
Apr 10, 2024


Four Mistakes New Marketers Make, and How to Avoid Them
What are the most common mistakes new marketers make? And what can you do to avoid making them yourself?

Carolyn
Sep 5, 2023
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