Five years supporting neurodivergent young people reshaped how I think about communication clarity, sequencing and cognitive load.

One of the most under-discussed realities of modern marketing and communications work is how often it relies on influence rather than authority. Titles alone rarely grant marketers the power to make decisions outright. Instead, the work depends on persuading, aligning, and sometimes gently nudging people who hold different priorities, incentives, and information. Years ago, I assumed this was a quirk of specific organisations. Now I see it as a structural feature of the disci

Campaigns are the visible work. Alignment is the invisible work. Why stakeholder management, diplomacy and organisational alignment define senior marketing roles.

The "Saturday job" is becoming an endangered species. This isn't just an issue for teenagers - it's going to become an issue for the marketing sector too.

On Monday I was in Brussels, representing  FreeBalance  at the  WOMEN IN TECH ® Europe  Awards . The partnership between the organisations is one I'm proud to have deliver over the second half of 2025 and it was fantastic to experience the fruits of this in person! It was a privilege to be given the opportunity to address this prestigious audience and deliver a speech on the important role of women in tech diplomacy. Women are leading the way in uniting communities, governme

How to speak the language of the boardroom and bridge the gap between comms and leadership

As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost performance, or get a message across. This is a great opportunity to support your organisation's objectives and grow your own personal reputation. Done well, these are also good examples for CVs and job interviews. Managing stakeholders and customers in this situation is key, because it's not just that your advice has to be good, it's that you h

I was recently asked to guest on the Marketing Careers Uncovered podcast. Dave Heywood and I had a brilliant chat about career progression, being a line manager, interview panels and a lot more. So much more in fact that we actually ran to two episodes instead of one! Give it a listen - both episodes are now available on Apple , Rephonic , Spotify and the other main places you'd normally go for your podcasts. I had an absolute blast catching up with Dave. And (I can't rememb