Data insights | Mysite

Blog, news and free resources

I write about trending topics in marketing and communications skills, careers and leadership. I also share free resources like marketing 'how to' guides and templates. Browse through my latest posts below, or search using the categories to jump to a specific topic.

Beyond the Buzzwords: Closing the 22-Point Confidence Gap in Communications

Key takeaways on closing the 22-Point confidence gap in communications

Marketing & Comms

Carolyn

Nov 14, 2025

Trust in Crisis: What the 2025 Edelman Trust Barometer Means for Marketers

What insight can marketers gain from the 2025 Edelman Trust Barometer?

Crisis & Reputation

Carolyn

Feb 7, 2025

Latest UK broadcast media trends now published

Ofcom has recently published a new report on trends in media consumption. Read my key takeaways from the research.

Carolyn

Sep 13, 2023

What are 2023's big challenges for marketers?

Photo credit: Neil Bates, Unsplash What's on your marketing wish list this year? The team at Brandwatch has published a new report...

Carolyn

Jun 13, 2023

Retail in Review report from Brandwatch can help you plan for Christmas

As a self-confessed data nerd I love anything where there is actionable insight from a solid evidence base. So Brandwatch's Retail in Review webinar suited me down to the ground. Lots of charts, lots of data, lots of great insights about social media trends. The data used was all based on real conversations between brands and social media users. In the analysis of social media posts that mention Christmas/holiday period, Brandwatch found: Conversations about Christmas peak on

Marketing & Comms

Carolyn

Mar 7, 2023