Are you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are five questions you need to ask when developing a marketing plan. Have a look at the previous post for question 1: what are my marketing goals? If you've successfully answered that question, with SMART goals which you can regularly evaluate performance against, you're ready for question 2. Buckle up because this is another BIG question, and

If you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new business area, it can seem daunting. Marketing activity can attract high budgets, and the pressure to get it right can be scary. However, establishing a few principles can quickly provide a foundation to build both your knowledge and your plans quite quickly. There are five key questions to ask yourself that will help you map out your marketin

As a self-confessed data nerd I love anything where there is actionable insight from a solid evidence base. So Brandwatch's Retail in Review webinar suited me down to the ground. Lots of charts, lots of data, lots of great insights about social media trends. The data used was all based on real conversations between brands and social media users. In the analysis of social media posts that mention Christmas/holiday period, Brandwatch found: Conversations about Christmas peak on

Welcome to the first of what I hope will be many articles, how to guides and helpful resources. Let's start off with the fundamental question: what even is marketing anyway? There are many corporate definitions of marketing around. Take this one for example from the Chartered Institute of Marketing : "The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” All very technical. Not hugely understandable. To me, marketin