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Marketing how to guides and other helpful stuff
I read, watch and listen to marketing and communications industry publications so you don't have to. Browse through my latest posts below, or search using the tags to jump to a specific topic.
What is Content Marketing?
Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
Carolyn
May 9, 20233 min read
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Why is measuring marketing performance important?
Every Wednesday and Thursday evening, my friend and I go to the gym. We race for 2000m on the rower (he always wins) and they we lift...
Carolyn
Apr 18, 20234 min read
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Is digital marketing always best?
The world is rife with "digital first" organisations, campaigns and teams. But is digital always the answer for your marketing and...
Carolyn
Apr 5, 20233 min read
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Designing your first marketing plan: Marketing campaign planning
Welcome to step 3 of how to design a marketing plan. If you've just arrived at this point, I suggest you check out the first two posts on...
Carolyn
Mar 28, 20233 min read
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Designing your first marketing plan: Audience analysis
Are you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are...
Carolyn
Mar 23, 20233 min read
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Designing your first marketing plan: Identifying your objectives
If you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new...
Carolyn
Mar 17, 20232 min read
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Retail in Review report from Brandwatch can help you plan for Christmas
As a self-confessed data nerd I love anything where there is actionable insight from a solid evidence base. So Brandwatch's Retail in...
Carolyn
Mar 7, 20231 min read
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What is marketing anyway?
Welcome to the first of what I hope will be many articles, how to guides and helpful resources. Let's start off with the fundamental...
Carolyn
Mar 1, 20231 min read
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