Strategic Marketing & Communications for Big Ambitions

I provide fractional leadership and strategic counsel to organisations navigating change, managing reputation, or scaling for growth.

With over 20 years of experience across continents and sectors, I bridge the gap between high-level business goals and tangible operational delivery.

As a dual-Chartered Fellow (FCIM & Chartered PR) and an inaugural Independent Impact 50 winner, I offer a unique, multi-disciplinary perspective.

My approach is rooted in industry best practice and defined by a "no-fluff" commitment to results.

Whether you require a comprehensive strategic audit or a senior pair of hands to lead a mission-critical project, I provide the expertise needed to drive your business forward.

How I Work

I partner with a strictly limited number of organisations at any one time to ensure every project receives the strategic rigour and depth of focus it deserves.

My approach is built on high-level integration, providing a "fractional" presence that allows me to become a true partner to your leadership team.

Depending on your strategic needs, I engage on a fractional basis (retained), through high-impact strategic interventions (project-based), or via executive advisory and coaching sessions.

By maintaining a selective client portfolio, I ensure that I provide a high-impact service that upholds the rigorous professional standards expected by my dual-Chartered status.

Strategic Growth & Transformation

Aligning your vision with measurable market impact.

For established organisations, the challenge is rarely a lack of activity—it is a lack of alignment. I provide fractional leadership to audit current operations, refine brand architecture, and build robust marketing strategies that connect directly to your commercial objectives.

Strategic audits: A deep-dive assessment of your marketing health to identify efficiencies and untapped opportunities.
Brand and messaging architecture: Defining a narrative that commands authority and stands out in competitive global markets.
Change communications: Structuring internal engagement strategies that ensure your team remains aligned and empowered during transitions.

Reputation and Crisis Resilience

Protecting your most valuable asset: your reputation.

Reputation takes years to build and moments to lose. I advise boards and leadership teams on how to navigate complex communication challenges before they become crises.

Crisis readiness: Developing bespoke response strategies and protocols tailored to your specific risk profile.
Live incident management: Providing senior-level "calm in the storm" support to manage media, stakeholder, and internal communications during high-pressure events.
Training and simulations: Pressure-testing your team's readiness through realistic workshops and leadership coaching.

Strategic Intervention and Support

Senior-level execution for mission-critical projects.

Sometimes your team has the talent but lacks the capacity or specific expertise to push a major project over the line. I provide high-impact 'strategic interventions', flying in to provide the senior oversight and tactical precision needed to deliver complex initiatives.

Launch leadership: Directing the PR and communications for new products, market entries, or global partnerships.
Operational turnaround: Stepping in to reset stalled projects, streamline workflows, and implement best-practice SOPs.
Specialist delivery: From international events to organisational transformation, I ensure your most important milestones are executed flawlessly.

Thought Leadership and Professional Development

Beyond fractional leadership and strategic consultancy, I am passionate about elevating the standards of our industry through education and public discourse.

Keynote Speaking

With many years’ experience speaking at both marketing and wider business events, I deliver event-ready content that blends strategic theory with real-world application. I have recently been invited to share insights with the Chartered Institute of PR (CIPR), the Gallagher Communications Summit, and the Women in Tech Europe Awards. My sessions focus on strategy, crisis resilience, squiggly careers and the transition to leadership.

Executive Coaching and Mentorship
I provide structured mentorship for marketers at all career stages, helping individuals unlock their potential, solve specific professional challenges, and navigate the complexities of senior leadership.

Let's talk