AI is moving fast, but most marketing teams are still finding their footing. Drawing on insights from a recent Marketing Meetup webinar, this post explores where AI genuinely adds value, how to avoid the hype, and what human-centred, effective use of AI really looks like for modern marketing leaders.

What insight can marketers gain from the 2025 Edelman Trust Barometer?

This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing objectives , analysing your audience and campaign planning . Please, PLEASE, don't just batter out some marketing and judge whether it's working on whether you mum or your mates in the pub comment about it. Know, before you start , what you will measure in terms of effectiveness and what numbers you want to hit. Good marketing effectiveness metrics

Are you not sure where to start with designing an effective marketing strategy? I can help. In a previous post I explained that there are five questions you need to ask when developing a marketing plan. Have a look at the previous post for question 1: what are my marketing goals? If you've successfully answered that question, with SMART goals which you can regularly evaluate performance against, you're ready for question 2. Buckle up because this is another BIG question, and

If you're new to marketing, either because you're just starting out in your career or perhaps because you're now responsible for a new business area, it can seem daunting. Marketing activity can attract high budgets, and the pressure to get it right can be scary. However, establishing a few principles can quickly provide a foundation to build both your knowledge and your plans quite quickly. There are five key questions to ask yourself that will help you map out your marketin