How I can help your business
I offer a wide range of marketing and communications services which can help you achieve your business aims.
I have 20 years' experience in end-to-end marketing delivery, from helping you to identify your marketing goals, auditing your current materials, designing an effective strategy, creating campaigns and content which deliver results, and creating analysis reports so you can see exactly what your marketing activity is delivering.
I can package services together to be more cost-effective, and have a range of charging models to suit your needs.
If you know you need marketing help, and aren't sure where to start, please get in touch.
One of the most common reasons clients ask for my help is that they know they need to run marketing activity, but they don't know what they should be doing, how much to spend, and where to invest money, time and effort. You might also not know exactly who your ideal customer is, and need help to refine your sales pitch. Or you might be launching a change programme internally, and need assistance to map our how best to engage with your teams. I work with you, utilising industry best practice techniques to create structured and strategic marketing and communication plans which directly support your wider business aims.
Brand positioning and messaging
Your brand is more than a logo. Your brand is your story, and how you tell it means the difference between standing out from your competitors or being lost in the noise. I work closely with you to understand you business's unique story, and translate that into brand positioning and messaging which engages your target audience.
Auditing existing materials
If you are already running some marketing or communications campaigns, but aren't seeing the results you hoped for, I can audit your current approach and make recommendations for improvements. This is a great place to start if you haven't worked with a marketing consultant before, as it gives us the chance to work together and for you to understand the value that an external perspective can bring.
Campaign design and implementation
One of the biggest mistakes I see organisations of all sizes make when it comes to marketing and communications is that they think a quick blast of a radio ad, one email to all staff, or a one off piece in a local newspaper is enough to drive long term results. Creating sustainable marketing campaigns is the best way to ensure your business is top of mind when your ideal customer needs your product or service. This doesn't have to be hugely expensive. I can create quarterly, six monthly or annual campaign plans for you to suit your budget.
Website strategy, content creation and management
Managing a range of social media channels, and a website, alongside running the rest of your business can seem overwhelming, particularly if this is not an area you feel comfortable in. I help you to develop a strategic approach to your social media which gives you the best foundation on which to build success. I can also create content for your website or blog, freeing up time and headspace for you to get on with the other areas of your business.
Reputation management and crisis communications
Often we are so focused on getting the tasks on our to do list completed that we don't have time to step back and consider what might happen if something went wrong. But even a small issue - a data leak, a fire in your building, a particularly nasty review from a disgruntled customer - could have a negative impact on your business, and on your bottom line. I have worked in crisis and incident management situations throughout my career, managing customer communications, media enquiries and web/social media channels to make sure that your business's reputation is protected as much as possible, should the worst happen. I offer crisis communications training and strategy development to make sure if the worst happens, you're ready.