CarolynJul 262 minEngaging customers: Creating content that is easy to understandThe average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?
CarolynMay 23, 20233 minThe benefits of content marketingIf you've heard about content marketing, but aren't sure whether it is right for your business, this is the post for you. (If you're not...
CarolynMay 9, 20233 minWhat is Content Marketing?Quite a few of my conversations with clients and contacts recently have featured content marketing. Despite being almost 200 years old,...
