Cyber incidents are now a routine organisational risk. Insights on crisis communications, data breach response, internal messaging, and preparing for cyber attacks before they happen.

One of the most under-discussed realities of modern marketing and communications work is how often it relies on influence rather than authority. Titles alone rarely grant marketers the power to make decisions outright. Instead, the work depends on persuading, aligning, and sometimes gently nudging people who hold different priorities, incentives, and information. Years ago, I assumed this was a quirk of specific organisations. Now I see it as a structural feature of the disci

Campaigns are the visible work. Alignment is the invisible work. Why stakeholder management, diplomacy and organisational alignment define senior marketing roles.

How to speak the language of the boardroom and bridge the gap between comms and leadership

What insight can marketers gain from the 2025 Edelman Trust Barometer?

As a marketing and communications professional, you may often be asked for your recommendations on how to approach a campaign, boost performance, or get a message across. This is a great opportunity to support your organisation's objectives and grow your own personal reputation. Done well, these are also good examples for CVs and job interviews. Managing stakeholders and customers in this situation is key, because it's not just that your advice has to be good, it's that you h