Campaigns are the visible work. Alignment is the invisible work. Why stakeholder management, diplomacy and organisational alignment define senior marketing roles.

Top tips for public speaking

The average reading age in the UK is 9-11 years old. So why do so many organisations talk to customers like they are experts in their field?

This is Step 4 in the Designing your first marketing campaign series. Read the previous posts on how to identify your marketing objectives , analysing your audience and campaign planning . Please, PLEASE, don't just batter out some marketing and judge whether it's working on whether you mum or your mates in the pub comment about it. Know, before you start , what you will measure in terms of effectiveness and what numbers you want to hit. Good marketing effectiveness metrics