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Social Media – who manages yours?

If you’re involved in customer service in any organisation, you should wander over to Nick Sellers’ blog.

Nick has a particular experience in using social media for customer service, and his latest post, Corporate Social Media Activity is NOT Childsplay, discusses why the assumption that young people are best to manage social media might be incorrect.

So, you might want to rethink whether your new intern or graduate is the best person to be managing your Twitter, Facebook, Google Plus, Linked In and Pinterest identities, particularly if you’re using them to give service to customers as well as promote your organisation. Plus, if they’re anything like the intern we have on our team, you should give them a chance to expand into other areas!

What’s your strategy for ensuring the best person is managing your online identity?